NEW WORLD DISCORD SERIES
“We know Discord is the new platform of choice for Gen-Z and young Millenials.” In its series of “Cultural Talks” on Discord, StockX has spoken to reps from Complex, New Balance and 100 Thieves currently, there are over 20,000 members to its server. “It’s a move that felt inevitable,” said StockX chief marketing officer Deena Bahri to Business of Fashion. It all seems to point to Discord ramping up its efforts to get brands to open up dedicated servers on Discord.Īnd it looks like it’s working: Just this past June, sneaker and streetwear marketplace StockX ( here’s StockX founder Josh Luber in the OMR Podcast International) launched a Discord server during its annual community events StockX Day. While at Nike, she oversaw the creation of the “Nike Training Club,” one of the company’s most popular digital communities. The Detroit native is an industry vet, having spent time at Nike, among other places over the course of her 25-year career. Inevitability thanks to zoomersīack in September of 2020, Discord CEO Jason Citron announced that Tesa Aragones had joined the company as its new CMO. Three months later, Zyper founder Amber Atherton (now in the employ of Discord) led what appears to be the first workshop for brands on Discord.
NEW WORLD DISCORD SOFTWARE
Be Discord’s aversion to ads as it may, behind the scenes it is pursuing a different marketing strategy: reaching out to well-known brands to convince them to join the platform-but not as advertisers, but as operators of branded communities.īefore joining Discord, Archie Prescot was a member of the team at US startup Zyper, a software company that “connects brands with their ‘superfans'” and then sets up branded social networks with them.
“Ads are too intrusive, consumers dislike them in general and don’t want their data shared with brands.” Those quotes stem from a Wall Street Journal article with Discord founder Jason Citron, in the wake of which several other outlets have been quick to anoint Discord as the “anti-Facebook”. Merely a passing fad or an indication that Discord has enough in the tank to expand and evolve into a marketing platform? OMR took a long look at Discord, what the app’s brain trust is doing to attract brands, what new business models are being birthed on the platform and what makes the “Slack for Gen Z” tick. Of the 150M monthly active users, roughly 1/3 are active in communities on Discord dedicated to topics other than gaming: Memes, fashion, cryptocurrencies, shared learning and, even, karaoke. The Crypto Baristas project puts a twist on crowdfunding to help support the opening of our first café in NYCĬrypto Baristaswill launch with 60 caffeine-loving characters on the Blockchain whose ownership helps open the World’s First NFT funded café while giving caffeinated perks, roadmap, and project fund governance back to the NFT owners.Discord was conceived as purely a chat app for gamers who wanted to communicate with fellow players while playing.
NEW WORLD DISCORD VERIFICATION
This verification process helps weed out any spam or bots that might pollute the channel with unnecessary chatter.įinally, we run a Discord channel aroun d our project named Crypto Baristas. Remember that most Discord channels have a short but necessary verification process before you are admitted to all the servers’ channels. Most of these servers are perfect for those who are new to NFTs and new to Discord. We are personally active members across many of these accounts and can vouch for their active communities that focus on advancing the NFT space as a whole. If you are an NFT enthusiast like we are, you probably wonder what the best NFT Discord Servers to follow in 2021 are.Įach Discord Server below has unique attributes some are great for artists and developers, others are perfect for investors, and some are NFT project-specific.
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